At IDMA, we collaborate with a network of highly qualified professionals—including web developers, designers, content creators, social media managers, and business analysts—who live in regions with a significantly lower cost of living. This allows us to offer premium quality services at a fraction of the typical European cost, while ensuring our collaborators are paid fairly. We call this approach “Fair Trade Services”: ethical, efficient, and smart. Hotels benefit from expert-level support without the overhead of traditional agencies, making it easier to scale, adapt, and stay competitive without compromising quality or communication effectiveness.